Tips & Hints for Sellers
Things to Do Before You Sell
Contact me to do a walk thru of your property to give you advice on repairs and updates. Sometimes sellers spend money on items that will not guarantee a return on their investment and neglect others that will. Some sellers choose to get a pre-sale home inspection so they will be able to make repairs ahead of time; this reduces the risk of unexpected expenses after the house is under contract. I can also give advice on how to stage your house and get it “show ready”.
Price It Right
The biggest mistake to avoid when putting your house on the market is over pricing it. If you’re thinking about selling, contact me today and I can provide you with a market analysis of your home’s value at no cost or obligation. I will also help you evaluate your home’s condition and features and how these factors should be weighed into your sales price. There are many risks to overpricing a home:
- You will lose the excitement that a new listing generates. Many buyers have seen what is currently on the market and are waiting for something new to be listed. Therefore, most activity will take place in the first 30 days of a listing, and your home will probably receive its highest and best offers during this time.
- You will lose the most qualified prospects. Buyers won’t be able to “make an offer” because they probably won’t see your property. They will view the properties that are priced within their purchase range only.
- Overpricing helps sell other, more competitively priced homes first. Your home may be used to demonstrate the value of other properties.
- Your home may become “stale”. Prospects may wonder why it has been on the market so long or if something is wrong with the property, even after you lower the price.
- You lose a strong negotiating position when your house is on the market a long time, both financially and mentally. Prospects will not “rush” to make an offer on an overpriced property, and you may feel compelled to accept less when they finally do.
- If you do get an offer, the contract may fall through because of appraisal problems. The lender must justify the price.
Marketing Your Property Aggressively
90 percent of homebuyers begin their home search online, so it’s important that your listing is featured on multiple real estate websites. We make sure that your home is on the local Multiple Listing Service (MLS), and constantly monitor the market to determine the best sites in which to feature your home including Zillow, Trulia and Realtor.com. I have also found that creative social media advertising is a great way to get my client's properties in front of thousands of potential buyers! This exposure will bring your listed home to the attention of a large audience of today’s homebuyers.
J.P. Weigand also markets your home to the world through global exposure on Leading Real Estate Companies of the World®. As the only local affiliate of LeadingRE, we have the resources to market your home to the highest audience of potential buyers. When you list your home with me and J.P. Weigand, your home will receive exposure to buyers on six continents through 500+ member firms’ websites.